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If your 'product' is your expertise, traditional marketing doesn't work very well.

Businesses built on expertise - consulting; technology; legal, financial and business services - need something else.

Your marketing has to educate. It has to start a long-term relationship. Most of all, it has to demonstrate a deep understanding of your client's need and a clear ability to meet it.

Content marketing is uniquely able to do that.

 

Content marketing has two parts:

Content - interesting, engaging ways to provide information your prospective clients will find valuable and that will build your brand and generate leads.

Analytics - to measure how the content performs.

 

Content that just proclaims "We're the greatest!" doesn't work.

Content marketing is all about providing prospects with information they find useful - as opposed to promotional.

The goal of content marketing is to build your standing as an expert and help you create relationships that can lead to sales and referrals.

At Alphanumeric, we focus on online content.

The types of content - the media - most suitable to communicating expertise are the ones we concentrate on. These days, what's most effective is online content.
  • content for your website
  • blogs
  • webinars
  • ebooks & white papers
  • videos
  • email
  • online slide shows
  • social media
  • enewsletters
  • online PR

We also help clients with "offline" communications.

  • presentations & seminars
  • company magazines
  • newsletters
  • white papers
  • annual reports, research reports
  • media relations

 

But content isn't enough. It has to be linked to results.
And that means it has to be measured.

Here's what sets us apart from most writers, producers, agencies and consultants. We don't just give you content and walk away. A big part of our job is setting up the analytical tools, running the tests, measuring the results, interpreting the findings, and making the right changes so that content performs better and better. On this site, you can find out about content marketing and about Alphanumeric.